Networking is for Everyone

As a compound word, Networking has two words that make it up: net and work. Net as in a contrivance of cord tied into an open, meshed fabric, for catching things; or anything serving to catch or ensnare. A net could also be a connection of things like computers as in the Internet.

Work is exertion or effort directed to produce or accomplish something; or the result of exertion, labor, or activity. Author Lillian Bjorseth defines Networking as an active, dynamic process that links people into mutually beneficial relationships to create social capital.

It's important to realize that it is work, but it doesn't have to be toil. It requires talking to people and establishing relationships and this is sometimes difficult or scary for people. But if you are in sales, especially in today's marketplace, you'd better get good at networking.

The work comes in two forms: first, calling people on the phone; the second comes in meeting people face to face. Regardless of everything written, it comes down to phone calls and meeting people face to face. Without these two aspects you cannot build mutually beneficial relationships.

It's funny, the other day I heard someone call a "network marketing" business "relationship marketing."  Boy, they created a new terminology that hits the nail on the head. Building relationships is not easy: just ask anyone who is married or in a family. It's work and that's okay, it can be fun and invigorating building your network if you remember you will need to give before before you will receive.

It is exciting when you meet people to whom you can give something, something of value. In sales it might be the information associated with your product or service which will benefit the other people's life or business. In a job search it might be another connection or even the promise to pay the benefit forward. There is a Tao in networking where you only receive when you give freely. This requires being open and giving of yourself. This may be the scariest part of networking for some people.

I saw an interesting blog the other day that asked this question, among others: "do you have to be born with the ability to network?" Link The short answer is no, just a willingness to get to know people. The blog quotes Dale Carnegie, "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

 

So realize that everyday you are faced with countless opportunities to network with people and it could lead to something fantastic. Happy Networking.