Making a Target Company List

Lets begin with some interesting stats*:

• According to the Wall Street Journal, 90% of jobs are filled through networking on one sort or another.
• Historically, men have become more likely to learn about opportunities through networking than women.
• 26.7% of external hires made by organizations came from referrals, making it the number one external source of hiring
• 90% of recruiting firms do a Google search on candidates.
• 85% of hiring managers use social networking sites like LinkedIn to look for potential candidates who’ve been referred by other professionals.

I help job seekers find jobs through networking; by employing two different lists. A contact list and a target company list are both necessary in conducting a job search focused on the 80% of the jobs that are not advertised.

First, assemble a contact list of all the people you know. We’ll discuss this list in another blog posting. The second list that you’ll use is a list of target companies. This list involves a little imagination and research. If one of the people on your contact list is a librarian you’re a winner; if not, you’re about to add a new name to your contact list, because the library is a great place to get company names for your target company list.

Let’s say you are interested in a career in “high performance, high efficiency, home energy.” Ask your librarian how you find the companies in that market segment that are 25, 50 and 100 miles from your zip code. Maybe you are a truck driver want to know who are the 5 best trucking companies in your area to work for. Maybe you’re interested in a bigger paycheck, what are the best paying companies in your industry? Your librarian has that information right there, ready for you to use.

Of course you can use the Internet if you were traumatized when you were a child when you paid an overdue fee to a librarian. But, then you’ll have one less name on your contact list. Most librarians are nice, even if they insist on your speaking in a whisper.

Another way to find companies to put on your target company list is to do a keyword search with any of the job boards, like Monster or CareerBuilder. See what company names come up and then add any onto your list. Whenever anyone tells you about a job, put the company name on your list, even if you already have a contact at that company. You never know who can help and as someone wise once said, “Many hands make for light work.” What companies are in the news? If you like the company or are interested, put their name on the list.

You could have 25 to 50 names on your list of target companies, and that’s okay. Your list should have more than ten companies though. When you print out your list to show people, keep the printout to between 10 to 15 company names so that the reader isn’t overwhelmed. Then ask them if they have any contacts at any of these companies. If they don’t have any contacts at companies on your list, ask them if there are any companies that they could suggest for you to include on your list. This way your list is never stagnant but always growing and changing.

Good Hunting!

* According to career change challenge website

Accountability Groups Findings

   Over the summer I did some observing of groups reporting to be accountability groups. This wasn’t  a long, controlled research project... I just went around to check out six different Networking Accountability Groups and I learned a lot.

   I met with six groups in Chicago’s western suburbs. The largest group had eight members and the smallest had three. (This group just had two members land job and hadn’t replaced them during the time of my visits.) The average size of a group was five.

   Only one of the meetings I attended began on time. Most of the groups had 100% attendance with phone calls to alert the group if someone was going to be absent. Most meetings lasted between an hour and 90 minutes. Most of the groups have been meeting for over a year with the newest group meeting for less that six months.
 
   Every group but the newest saw some level of success. One group measured and track members status and they had high turnover in their group. Turnover is defined as members who find full time regular or contract work and no longer meet with the group. AKA: Success!

   While these observations only produced anecdotal data, there are some conclusions that are somewhat obvious. Most of the groups I observed would more correctly be called “Support Groups” rather than accountability groups because they are run in a very relaxed manner. Most groups meeting are made up of people reporting their status in an ad hoc manner and many of the folks never mention to the group what their goals are for the next week.

Other observations:

• Groups focus on the meeting and not on one another’s accomplishments for the week
• Groups pass leads among one another which became the goal of the meeting
• All groups had a non elected but clear leader instead of the leadership role being shared
• Groups were relaxed without a formal agenda
• One group used the “St. Hubert’s Accountability Check List” by its members
• No group collected and shared accountability data with the group members

I would suggest the following for all groups.

1. Increase the level of commitment from members
2. Have a formal contract to help create a more “business like” atmosphere
3. Set meeting start & stop times and agenda
4. Focus on members’ activity and accomplishments in their job search
5. Select and use an “Accountability Check List” -- see Google Docs Forms
6. Collect and report on members activity and accomplishments using a spreadsheet

Be accountable and succeed!

In theory, all the members of the group are looking for full time work. They all have the same goal and in times of weakness the members need to count on the group to fill the role of the boss or customer holding the expectation that the member will deliver what was promised. It's kind of silly that human beings will quit on themselves but not quit on a commitment they made to a group or even one other person. This is the power of an accountability group to give it's members the motivation to do the hard work of job search. So when the group holds it members accountability in a safe and honest manner, everyone wins.